Now, in an increasingly competitive and saturated market, retailers have an unprecedented opportunity to adopt a data-driven strategy to elevate the customer experience.

This eBook shares how retail organizations can get started on this journey to deliver differentiated customer experiences and streamline back-office operations with a data modernization strategy. It also shares how building your data foundation on Azure Databricks can enable you to leverage a variety of data for all kinds of analytics, AI and automation use cases, all while lowering total cost of ownership.