On Demand

Harnessing Data and Advanced Analytics

in Media and Entertainment

Uncovering Audience Insights to Tailor Personalized Experiences and Content with ML and AI Solutions

Watch Now!

See Agenda

Speakers

Lamar Hines
Chief Technology Officer
Barbarian Group

Chris Papasadero
Sr. Manager Client Partner
Neudesic

Scott Bounds
Media Cloud Architect
Microsoft

Steve Tetrault
Sr. Director of Solutions
Neudesic

Steve Sobel
Global Industry Leader,
Media & Entertainment
Databricks

Join the media, entertainment, and marketing experts from the industry front lines to learn how they’ve implemented modern analytic solutions that help organizations continuously capture audience response from multiple data sources so they can deliver the right content to the right person at the right time.

Together we’ll cover how to integrate data streams from multiple channels including:

Smart connected devices
Social media platforms
Online customer touchpoints

For actionable insights including:

Establishing predictive analytics for content discovery
Making content readily searchable for easy management and distribution
Mapping the customer journey to drive omnichannel marketing

Agenda

11:00 AM - 11:15 AM

Introduction: The Role of Data for Media, Brands, and Agencies in the Stay-at-Home Economy

Chris Papasadero, Neudesic Sr. Client Manager

11:15 AM - 11:45 AM

Connecting Data Assets and Delivering Insights through a Modern Data Platform on the Azure Cloud

Scott Bounds, Microsoft US Media & Cable Industry Lead

11:45 AM - 12:15 PM

The Agency View of Data and Advanced Analytics for Brands and Media

Lamar Hines, Barbarian Group Chief Technology Officer

12:15 PM - 12:45 PM

Using Azure Cognitive Services for Digital Asset Management and Production Workflow

Steve Tetrault, Neudesic Sr. Director of Solutions
Steve Sobel, Databricks Global Industry Leader, Media & Entertainment

12:45 PM - 1:00 PM

Executive Q&A

Questions?
Contact Kunaal Kapoor

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